Brandtix have created a platform that gives footballers a brand value based on a combination of on pitch stats (powered by OPTA) and fan sentiment stats.
The initiative also looks at off pitch stats (social media following across Facebook, Twitter & Instagram) we invited them to take a look at how Atlético and the squad’s players are doing…
Unsurprisingly, according to Brandtix, Atleti’s top player for ‘brand value’ is Griezmann and #TeamGrizi with a score of 514 (for context Messi, the highest) has a score of 824).
The Frenchman finds himself substantially ahead of second place Koke (430), Godín (425), Filipe Luís (419) and Torres on (412). The club itself has a strong rating of 630, making it the 11th highest out of Premier League and Champions League teams.
In regards, to social media following we see the same five names popping up but the order is somewhat different. Across Facebook, Twitter and Instagram, #TeamGrizi amounts to some 18.2 million members.
Torres, has amassed some 14.4 million, with Filipe Luís trucking along with 5.9 million, Koke on 3.5 million and Godín who wears the number 2 has two million.
Simeone has a combined following of 4.18million. In order to give some perspective on Griezmann’s 18.2 million, the club’s own accounts have 19.2 million followers, an increase of 6% since the season began!
Brandtix also note whether a player’s brand value is on the up or on the down. Since this season started some Atleti players have seen some interesting growth.
Carrasco has increased his brand value by 6.15% but team captain Gabi’s introduction to the world of Instagram has seen his value increase by 12.14%. Griezmann and Savic have increased by just over four per cent each.
Naturally, some players have seen their value fall, typically due to a lack a play time or other circumstances. Tiago’s sustained injury issues has seen his brand value drop by a dramatic 9.20%, and Juanfran’s by 6.31%.
Since his arrest over accusations of domestic abuse Lucas Hernández, naturally, finds his brand in free fall and -according to Brandtix- 97% of the sentiment surrounding him on social media is now negative.
On a national Griezmann finds himself with the 3rd highest brand value of all French players (behind Benzema and Pogba). Koke has the 15th highest brand value of Spanish players and 3rd highest of all Spanish midfielders aged 25 and under (behind Thiago Alcántara and Isco).
Saúl holds second place of Spanish midfielders aged 23 and under, behind Atleti canterano Óliver Torres. Jan Oblak is the 4th highest goalkeeper in La Liga, behind Navas, Rico and Ter Stegen, demonstrating that social media does not necessarily make you a better player!
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