Fans have had to wait all summer for Atlético to release their kits for 2016/17, but were given what they wanted on Thursday as they were finally put on sale at the club shop.
New signings Diogo Jota and Rafael Santos Borré were given the honour of modelling the new shirt, and donned the red and white for the first time in a joint presentation at the Vicente Calderón.
Even Matt Damon, who is in Madrid to promote the new Bourne film, had to make do with last season’s jersey in a Universal Pictures event with Enrique Cerezo and Filipe Luís earlier in the week.
In truth, little has changed for the coming season’s home strip, although fans will be pleased to hear that the back of the shirt will be red and white, rather than all red.
The collar is slightly different, and the kit – which commemorates the 50th anniversary and possibly our last year at the Vicente Calderón – will now have blue socks instead of red.
A new font will also be used for the typography, as seen in this picture of Saúl’s change of number – the famous #8 worn by Luís Aragonés and Raúl García.
The biggest change this year is in the away kit, which is black with yellow socks. Most notably, the sponsor, manufacturer and crest will all be in gold, which some fans have voiced their displeasure about on social media.
In their presentations, both Santos Borré and Jota expressed their desire to succeed at Atleti and prove their worth, speaking in the VIP lounge before meeting a couple hundred fans out on the Vicente Calderón pitch.
“It is a dream to be in such a big club,” said Colombian striker Borré. “I will do everything I can to stay here, if I have to sweat blood then so be it.”
Jota on the other hand was a little more conservative, but spoke confidently and in no uncertain terms about his role in the squad.
“I’m not afraid of the challenges ahead and hope to be useful to the team, after that we will see what happens.” he said. “I’m very proud to be here.”
At 20 and 19, both players represent the future and may be farmed out on loan to help their adaptation to Spanish football.
However, it was rumoured last week that Borré could stay take the role of fourth striker having made a positive early impression.
“Diogo and Rafael have a great present and a promising future. We work hard to bring in young talent and they have everything we seek: quality, dedication, and potential.” added president Cerezo.
What do you make of the new kits? Would you like to see Jota and Borré in the squad this season?