After securing an eight-game sponsorship deal with Rixos Hotels last week, Atlético today announced they have found a shirt sponsor for the ‘Derbi Madrileño’.
The hotel chain signed an agreement for eight of our nine remaining league games, but Atleti management had already reserved a spot on the front of our kit for Huawei during our game against Real Madrid.
Huawei, a Chinese telecommunications firm, will be officially presented as Atlético’s partner during a press conference on Monday, two days ahead of the derby.
Fans that were getting used to our retro look, do not despair. In our Europa League campaign, which will hopefully last beyond Thursday’s match against Hannover, we will continue to don the red and white without an ad plastered on our chests.