Shirt sponsorship deal reached with Rixos Hotels

The international hotel chain's logo will debut on Atlético shirts against Getafe

ATLETICO'S NEW SHIRT SPONSOR IS RIXOS HOTELS GROUP

Rixos Hotels logo (clubatleticodemadrid.com)

Atlético’s short-lived retro look of having no major sponsor on the front of their kits has come to an end as the club have announced that an agreement with the Turkish-based Rixos Hotels Group has been reached.

The international five-star hotel chain’s logo will appear on Atleti jerseys for eight of our last nine La Liga matches, debuting on Sunday when we take on Getafe at the Vicente Calderón.

No reason was given for why we will not be sporting the new logo when we host Real Madrid on the 11th of April, the only league game not included in the sponsorship deal.

The following overview of the hotel ownership and management group is included on Atlético’s web site:

Rixos Group has experienced significant growth in recent years as a direct result of its flexible and proactive dynamic and strategic management. It’s one of the most prestigious hotel chains in the world, internationally recognised, and dedicated to offering innovative hospitality that exceeds the expectations of its guests.

The hotel chain, which has garnered international awards on numerous occasions such as the ‘World Travel Award’ or the ‘Best Hotel Spa in the World’ award, places its hotels in coveted destinations such as Dubai, Croatia, Russian republics and Turkey.


  • Gert

    Ridiculous!

  • Ringo

    How much money? And the deal is only for these games, not for the coming seasons or something?
    And a clean shirt versus Real? awesomeness.

  • starvs

    haha I bet we trying to sell the Real shirt for more money; awesome, a one off shirt deal.

    Should have bought a jersey earlier, I wanted the no sponsor.

  • palc

    April fools?

  • seamonkey

    It looks like one of those censorship marks–just a big black rectangle.

  • Abs

    I’m glad I ordered mine the previous week then! It looks pretty weird with that black square on it…